Your comments, answered in your own voice.

PennyLane learns how you talk to fans from the replies you have already written, then answers for you on every post, every day. It never asks first. It shows you what it said and why, and it hands you the few that need a person.

Works with Instagram Business and Creator accounts. You sign in on Instagram itself; PennyLane never sees your password.

One reply, and every reason behind it
@dami.wav2 min agoPosted
this one got me through a rough patch, thank you
glad it held you brother 🙏
classifypraise · emotional · worth a reply
retrieveDrew on 12 of your past replies.
scoreSounds more like you than 94% of what you wrote.
postPosted to Instagram.

An example. On your account the voice is yours, learned from your replies alone.

How it works

Three steps, about ten minutes.

01

Connect Instagram

Two taps, through Instagram’s own login. PennyLane asks to read comments on your posts and reply to them. Nothing else: no messages, no followers, no ads.

02

It learns your voice

From the replies you have already written, each with the comment it answered. If there are too few to learn from, it picks fifty of your unanswered comments and asks you to answer them the way you would. Those become the voice.

03

It answers, and explains

Every reply appears on Live with the decision at each step, written the moment it was made. Not sure about one? Pause everything with one button, on every screen.

Where it stops

Some comments are yours to answer.

The comments that matter most are the ones a machine should never touch. Those go to a queue called Needs you, ranked by urgency, and PennyLane stays quiet.

Grief, always

Somebody writing about a death gets you, not a model. This one cannot be switched off.

Business and legal

Bookings, licensing, a brand asking for rates, anything with a deadline or a contract in it.

Never twice, never to itself

One reply per comment, enforced by the database rather than by hope. Its own replies coming back through Instagram are dropped on sight.

Your voice stays yours

What it learns from your replies is never used for anyone else. Each artist is sealed off with their own keys.

Plans

Priced per reply, not per comment.

A free filter removes “first!” and emoji walls before any model runs, so what you pay for is the replies that go out. Every account starts on Rider.

Rider
2,000replies a month

For an artist answering their own comments today and drowning a little.

Headliner
6,000replies a month

For a release cycle, a tour, or a post that will not stop.

Arena
20,000replies a month

For a label roster or an account where every post goes wide.